EXPERTISE
I've been so lucky to use my graduate degree in behavioral economics every single day in my day job and in coaching others through the career search process. I find ways to close deals in some of Asana's most complex sales opportunities and provide strategic advice and negotiation tactics to Account Executives. When I first started out in tech, I used my Master's degree to understand market pricing and influence consumer demand as a data storage product Pricing Manager. Prior, I worked as an Executive Recruiter where I discovered a passion for helping others improve their careers.I care deeply about building an equitable society, both in the working world and in my community.
I love to mentor women in their careers and give them confidence to negotiate job offers and promotions, and volunteer with the Global Mentorship Initiative and MESA career prep program to help disadvantaged college students succeed in finding jobs after graduating. I return to my alma mater as a business guest speaker and serve as part of the leadership team for Asana’s Employee Resource Group “AsanaWomen”. I also volunteer as a Poll Worker in local elections in San Francisco.
DEAL MANAGER, ASANA
April 2021 - Present
Collaborate with sales to create innovative SaaS deal structures while thinking strategically about long-term growth for North American firms and APAC direct and channel customers. Manage quoting, order form, RFP process, quote-to-cash, and contract creation in Ironclad and Salesforce CPQ. Serve as a deal partner and internal champion for non-standard commercial structures and leverage relationships with Commercial Legal, RevOps, RevAccounting.
In charge of delivering and enhancing our deal enablement for sales, including giving monthly trainings, documenting processes in the first-ever Asana Deal Playbook, and conducting Deal Desk roadshows to teach best practices.
Honorable Mention for FY22 Q4 and FY23 Q3 Finance Org Awards
ERG Leadership Award Winner FY24
PRICING MANAGER, WESTERN DIGITAL
January 2019 - April 2021
Pricing Manager for brick&mortar and B2B distribution channel. Served as deal desk for professional products and was responsible for conducting market research to assist in our GTM pricing efforts for entire suite of new consumer products. One of my favorite projects was working with global stakeholders in product marketing, legal, and finance to assemble an innovative Business Development Program thru Tier 3 distribution partners to serve Media&Entertainment accounts such as HBO, Netflix, and National Geographic.
Analyzed weekly Amazon sales data and improved and created sales reports to provide product insights, pricing recommendations and issue financial support for 500+ weekly promotions to ensure WDC and Amazon both met quarterly profitability margin targets. I helped execute Black Friday, Prime Day, and other major holidays by deciding on product assortment, issuing POS rebates, and running the promotional debrief analysis and executive presentation.
A PREVIOUS LIFE ;)
Executive Search Consultant, Reaction Search International
Conducted recruiting searches for Director+ level positions at various sized companies. Discovered prospective candidates through market research, prepped candidates for interviews, coached on resumes and cover letters, and negotiated offers.
This is where I discovered my passion for helping others improve their job prospects and navigate their careers.
Admissions Fellow, Washington College
Lead and enabled 30+ student workers on the college's offerings and how to adjust college sales pitch depending on different prospective students in tour groups, in order to create bespoke tours for guests. I also created scripts and managed cold-call sessions for existing students to call prospective students to apply and visit Open Houses. I represented the college at Mid-Atlantic and New England events, promoting the majors and activities on offer to interested families.
EDUCATION & RESEARCH
MSc Behavioural Economics and Finance, University of Exeter
UK Grade: Distinction
(equivalent to graduating with honors in the US)
Studied experimental and behavioural economics and finance. This degree studies the intersection of psychology, economics, and statistics to design economic experiments, study decision-making, and learn how to influence policies and procedures. I utilized STATA, R, and HTML code to run econometric analysis and financial forecasting.
Academic Research
The Effects of Social Identity on Online Altruistic Behavior
Awarded the Philip Norman Memorial Prize for economic excellence for my top-scored MSc Dissertation
I designed an online experiment to determine if one's gender identity impacted their willingness to donate to an email fundraising campaign, and if the gender identity of the charity's beneficiary (male/female) impacted one's willingness to donate. I utilized Qualtrics to collect 17,000+ data points, analyzed using STATA and R, and transformed results into charts and graphics to support behavioral economic insights and fundraising recommendations. My research found the charity beneficiary's gender in relation to the donor's gender had a significant impact on both the donor's rate of participation and the size of donation.
Macroeconomic Factors & Agricultural Price Fluctuation:
The Relationship between Global Growth and Wheat, Corn, Soybean, and Wine Prices
I conducted research to determine if macroeconomic growth factors have an effect on short term agricultural pricing. Crude oil : fine wine and crude oil : agricultural commodities have proven co-movement (meaning price fluctuations mimic each other) and both agricultural products and fine wine see similar demand growth in emerging economies, so I wanted to evaluate if there was any impact of global growth on commodity pricing. My model was a poor fit for traditional commodity prices, however emerging market growth and the US Dollar LIBOR-OIS 3 Month Spread (the delta between a risk-free interest rate and an interest rate with some risk built in) did serve as a main explanatory factor for the price of fine wine, accounting for up to 17.9% of prices.
Awards
Recipient of the Business World Class Scholarship
Philip Norman Memorial Prize
BA Business Management, Washington College
Magna Cum Laude, 3.76 GPA
Studied Business Management at a liberal arts institution, which exposed me to psychology, comparative religion, and acting courses. I focused my major on Accounting and Finance, and minored in Economics. WC is a writing-intensive college and I learned to knock out papers in a short period of time. Fun fact - I actually started out as a Bio/Psych double major and planned to be a nurse before finding a love for Econ!
Academic Research
Shift Happens: The Rise of Women in American Business Leadership
Awarded the Business Capstone Experience Award for the best undergraduate business thesis
It has been the social norm for men to lead companies and hold significant decision-making roles, but with increased publicity of sexual bias incidents and stereotyping of female leaders society has pushed for the creation of initiatives tackling the lack of gender diversity across the top positions in American business today. I interviewed 14 leaders in American business to dive into the progress of women in corporate leadership roles using first-hand experiences of women who have climbed corporate ladders, became entrepreneurs, and have been held back on the basis of their gender. My thesis explores the historical problems of gender diversity, the progress of gender equity programming, the perception of these initiatives from the perspective of current and former leaders, and the shift of businesses towards the active empowerment of women.
Awards and Achievements
Phi Beta Kappa
Magna Cum Laude
Business Capstone Experience Award
The Department of Business Management Award
Outstanding Senior Award
The Department of Athletics Sho'man Club Award
Leadership in Athletics Award
Washington College Volleyball School Record Holder: Defensive Plays
Student Government Association President
Student Government Association Vice President
Business Honors Society (ΣBΔ)
Economics Honors Society (OΔE)
Leadership Honors Society (OΔK)